TY  - BOOK
AU  - Glynn, William J.
AU  - Barnes, James G.
TI  - Understanding services management: integrating marketing, organisational behaviour, operations, and human resource management 
SN  - 812032935x
U1  - 658  
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Service industries
KW  - Management
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references
ER  -