Altstiel, Tom <br/><br/>
Advertising strategy: creative tactics from the outside/in / 
Altstiel, Tom. 
 - New Delhi:  Sage Publications,  2006. 
 - xvi,389p.;28cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1412917964 
<br/><br/><label>Dewey Class. No.: </label>659.1 ALT