Mcquail,Denis <br/><br/>
Mcquail's Mass communication Theory / 
Mcquail,Denis. 
 - 5th ed 
 - New Delhi:  Vistaar Publications,  2003. 
 - 615p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8178295350 
<br/><br/><label>Dewey Class. No.: </label>302.2 MCQ