TY  - BOOK
AU  - Fernandez, Joseph
TI  - Corporate communications: : a 21st century primer 
SN  - 0761997466
U1  - 659 
PY  - 2007///
CY  - New Delhi
PB  - Response books
KW  - Business communication
KW  - Advertising
KW  - Public relations
N1  - Includes bibliographical references
ER  -