Perreault, William D. <br/><br/>
Essentials of marketing: a global - managerial approach / 
Perreault, William D. 
 - 10th ed. 
 - Boston:  McGraw-Hill,  2006. 
 - xl,638p.;26cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0072935899 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER