Jefkins, Frank <br/><br/>
Advertising :   made simple /  
Frank Jefkins.  
 - 4th ed. 
 - Harlow:  Prentice Hall,  2000. 
 - 394 p. ;  ill. :  26 cm.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8178080893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Retail trade
<br/><br/><label>Dewey Class. No.: </label>659.1   / JEF