Pati, Debashis <br/><br/>
Branding :   concepts and process / 
Debashis Pati.  
 - Delhi:  Macmillan,  2002. 
 - 212 p. ;  ill. :  25cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333937155 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding (Marketing)--Management
<br/><br/><label>Dewey Class. No.: </label>658.827   / PAT