TY  - BOOK
AU  - Pati, Debashis
TI  - Branding : : concepts and process 
SN  - 0333937155
U1  - 658.827  
PY  - 2002///
CY  - Delhi
PB  - Macmillan
KW  -  Branding (Marketing)
KW  - Management
N1  - Includes bibliographical references
ER  -