Mooij; Marieke de <br/><br/>
Global marketing and advertising: understanding cultural paradoxes / 
Mooij; Marieke de. 
 - Los Angeles:  SAGE,  2010. 
 - xviii, 323 p. : ill. ; 26 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Dewey Class. No.: </label>658.802 22 MOO