Halve, Anand Bhaskar <br/><br/>
Planning for power advertising:   a user's manual for students and practioners / 
Anand Bhaskar Halve 
 - New Delhi:  Response Books,  2005. 
 - 260p. ;  24cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761933549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1   / HAL