TY  - BOOK
AU  - Halve, Anand Bhaskar
TI  - Planning for power advertising: : a user's manual for students and practioners 
SN  - 0761933549
U1  - 659.1  
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Advertising Management
N1  - Includes bibliographical references
ER  -