Agarwal, N.P. Advertisement and publicity / N.P. Agarwal, Tailor R K and Sunita Agarwal - Jaipur: Prateeksha publications, 2009. - 361p. ; 24cm Includes bibliographical references. ISBN: 8185819204 Subjects--Topical Terms: AdvertisementManagement--Marketing Dewey Class. No.: 659.1 / AGA