Ariely, Dan <br/><br/>
Predictably irrational : the hidden forces that shape our decisions  / 
Ariely, Dan. 
 - rev. ed. 
 - New Delhi:  Harper Collins,  2009. 
 - xxii, 349p.; 22cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780061353246 
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI