Beri, G. C.
Marketing research /
Govind Chand Beri, Arun Kumar Kaushik and Zillur Rahman.
- 6th ed.
- Chennai : McGraw Hill Education (India) Pvt. Ltd., ©2020.
- xxvi, 606 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9789390177530 9390177537
Marketing research
658.83 / BER