TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services marketing
SN  - 0138070172
U1  - 658.8  
PY  - 1991///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Professions
KW  - Marketing.
KW  - Service industries
N1  - Includes bibliographical references
ER  -