TY  - BOOK
AU  - Swartz,T.A. (ed.)
TI  - Handbook of Services marketing & Management
SN  - 0761916121
U1  - 658.8 SWA 
PY  - 2000///
CY  - New Delhi
PB  - Sage publications
KW  - Management
N1  - Includes bibliogrphies and index
ER  -