Cummins, Julian <br/><br/>
Sales promotion :   how to create and implement campaign that really work /  
Julian Cummins. 
 - New Delhi :   Universal Book Stall,   1996. 
 - 205 p. ;   23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8185461422 9788185461427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.82  / CUM