TY  - BOOK
AU  - Cummins, Julian
TI  - Sales promotion : : how to create and implement campaign that really work / 
SN  - 8185461422
U1  - 658.82 
PY  - 1996///
CY  - New Delhi : 
PB  - Universal Book Stall, 
KW  - Sales promotion
KW  - Marketing
KW  - Sales management
N1  - Includes bibliographical references
ER  -