TY  - BOOK
AU  - Berger, Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches
SN  - 1412987776
U1  - 302.23072 BER 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publication
N1  - Includes bibliographical references
ER  -