Anderson, James C <br/><br/>
Business market management: understanding,creating and delivering value / 
James C Anderson. 
 - 2nd ed 
 - Delhi:  Pearson Education,  2004. 
 - 460p;25cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>81297 0460 9 
<br/><br/><label>Dewey Class. No.: </label>658.8 AND