Trott, Paul <br/><br/>
Innovation management and new product development / 
Trott, Paul. 
 - 4th ed. 
 - Noida :  Pearson,  2017. 
 - xxvii, 581p.; 24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9788131728031 
<br/><br/><label>Dewey Class. No.: </label>658.575 TRO