Wirtz, Jochen <br/><br/>
Services marketing :  people technology strategy / 
by Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. 
 - 8th ed. 
 - Noida :   Pearson India Education Services Pvt. Ltd.,   ©2018. 
 - xx, 578 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789332587687 933258768X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing.<br/>Services marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR