TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher
AU  - Chatterjee,Jayanta
TI  - Services marketing: people technology strategy 
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - Noida : 
PB  - Pearson India Education Services Pvt. Ltd., 
KW  - Management
KW  - Marketing
KW  - Services marketing
N1  - Includes bibliographical references
ER  -