Apte, Govind <br/><br/>
Services marketing / 
Govind Apte 
 - New Delhi :  Oxford University Press,  2017. 
 - xi, 440 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780195667585 0195667581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing.<br/>Services marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / APT