Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. 
 - 12th ed. 
 - Noida :  Pearson,  2019. 
 - xxx, 670 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCH