Backer, Thomas E. <br/><br/>
Designing health communication campaigns :   what works? / 
Thomas E. Backer, Everett M. Rogers and Pradeep Sopory 
 - New Delhi :   Sage,  1992. 
 - xv , 181 p. :  ill. ;   23 cm.  
<br/><br/>Include references. 
<br/><br/><label>ISBN: </label>0803943326 9780803943322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.          <br/>Communication in medicine.<br/>Political Science--Public Policy -- Social Security.
<br/><br/><label>Dewey Class. No.: </label>362.1014  / BAC