Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra and Satyabhusan Dash 
 - 7th ed. 
 - Noida :  Pearson,  2019. 
 - xxxii, 955 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Research--Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83   / MAL