Kotler, Philip <br/><br/>
Marketing management /  
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - Noida :  Pearson,  2016. 
 - xxvi, 756 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Marketing --Management. <br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT