TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Marketing management / 
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - Management
KW  - Marketing
KW  - Management.
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -