Rodgers, Shelly <br/><br/>
Advertising theory /  
Shelly Rodgers and Esther Thorson  
 - 2nd ed.  
 - London :   Routledge,  2016. 
 - xxii, 548 p. ;    21 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780815382508  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Industrial publicity 
<br/><br/><label>Dewey Class. No.: </label>659.101  / ADV