TY  - BOOK
AU  - Rodgers, Shelly
TI  - Advertising theory / 
SN  - 9780815382508 
U1  - 659.101 
PY  - 2016///
CY  - London : 
PB  - Routledge
KW  - Advertising
KW  - Industrial publicity
N1  - Includes bibliographical references.
ER  -