Thaler, Richard H.

Nudge : improving decisions about health, wealth, and happiness / Richard H. thaler and Cass R. Sunstein - New international edition ; - New Delhi : Penguin Books , 2009. - ix , 305p, ; ill. : 20 cm.

Includes bibliographical references and index.

9780141040011


Consumer behavior
Economics--Psychological aspects
Decision making--Psychological aspects
Choice (Psychology)--Economic aspects
Decision making

330.019 / THA