Thaler, Richard H. Nudge : improving decisions about health, wealth, and happiness / Richard H. thaler and Cass R. Sunstein - New international edition ; - New Delhi : Penguin Books , 2009. - ix , 305p, ; ill. : 20 cm. Includes bibliographical references and index. ISBN: 9780141040011 Subjects--Topical Terms: Consumer behaviorEconomics--Psychological aspectsDecision making--Psychological aspectsChoice (Psychology)--Economic aspectsDecision making Dewey Class. No.: 330.019 / THA