TY  - BOOK
AU  - Thaler,Richard H.
AU  - Sunstein,Cass R.
TI  - Nudge : : improving decisions about health, wealth, and happiness 
SN  - 9780141040011
U1  - 330.019 
PY  - 2009///
CY  - New Delhi
PB  - Penguin Books
KW  - Consumer behavior
KW  - Economics
KW  - Psychological aspects
KW  - Decision making
KW  - Choice (Psychology)
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -