TY  - BOOK
AU  - Brannan,tom
TI  - A practical guide to integrated marketing communications
T2  - Marketing in action series
SN  - 8175540613
U1  - 659.1 BRA 
PY  - 1996///
CY  - New Delhi
PB  - Kogan page
N1  - Includes bibliographical references
ER  -