Armstrong, Gary  <br/><br/>
Marketing :   an introduction /  
Gary Armstrong, Philip Kotler and Marc Oliver Opresnic  
 - 13th ed.  
 - New delhi :   Pearson,   2018. 
 - 669p. ;   ill. ;  27 cm.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789332584471  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management --Asia --Marketing--Management 
<br/><br/><label>Dewey Class. No.: </label>658.8    / ARM