TY  - BOOK
AU  - Ramaswamy, V. S. 
TI  - Marketing management : : Indian context, global perspective / 
SN  - 9789352807383
U1  - 658.8  
PY  - 2018///
CY  - New Delhi : 
PB  - Sage, 
KW  - Marketing--Management
KW  - Management
KW  - India
N1  - Includes bibliographical references
ER  -