Strategic brand management :   building, measuring, and managing brand quality / 
Kevin Lane Keller...[et.al.]. 
 - 5th ed.  
 - Delhi:  Pearson Education,  2020. 
 - xxx, 642p. ;   25cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789353946135  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management --Management --Product management <br/>Brand name products 
<br/><br/><label>Dewey Class. No.: </label>658.827   / STR