TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald E.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - Noida
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -