Jones, John Philip <br/><br/>
Fables, fashions, and facts about advertising :   a study of 28 enduring myths / 
John Philip Jones 
 - 2nd ed. 
 - New Delhi :  SAGE Publications,  2004. 
 - xvii, 310 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780761927990 0761927999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Advertising<br/>Industrial publicity
<br/><br/><label>Dewey Class. No.: </label>659.1   / JON