Berger, Arthur Asa  <br/><br/>
Essentials of mass communication theory /  
Arthur Asa Berger  
 - New Delhi :  Sage publications,  1995. 
 - xii, 208p.;   ill.;   21cm.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780803973572 0803973578 
<br/><br/><label>Subjects--Topical Terms: </label>--Mass media --Communication theory 
<br/><br/><label>Dewey Class. No.: </label>302.201   / BER