TY  - BOOK
AU  - Berger, Arthur Asa 
TI  - Essentials of mass communication theory / 
SN  - 9780803973572
U1  - 302.201  
PY  - 1995///
CY  - New Delhi
PB  - Sage publications
KW  - Communication theory
KW  - Mass media
N1  - Includes bibliographical references
ER  -