TY  - BOOK
AU  - Ritzer,George
TI  - The mcdonaldization thesis: explorations and extensions 
SN  - 9781349676958
U1  - 381.13 
PY  - 1998///
CY  - New Delhi
PB  - SAGE Publications
KW  - Consumption (Economics)
KW  - McDonald's Corporation
KW  - Influence (Literary, artistic, etc.)
KW  - Marketing
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -