Marketing management /  

 - Hyderabad :   The ICFAI centre for management research,   2006.  
 - 327 p. :   ill. ;   30 cm.  
 - Book of readings.  .
<br/><br/>including bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>8131400379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658  / MAR