TY  - BOOK
TI  - Marketing management / 
T2  - Book of readings. 
SN  - 8131400379
U1  - 658 
PY  - 2006///.
CY  - Hyderabad : 
PB  - The ICFAI centre for management research, 
KW  - Marketing
KW  - Management
KW  - Consumer behavior
N1  - including bibliographical references and indexes.
ER  -