International marketing / 
Philip R. Cateora …[et.al.].  
 - 18th ed. 
 - New Delhi :   McGraw-Hill,  ©2020.  
 - xviii, 680p. ;  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789389538243 9389538246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management 
<br/><br/><label>Dewey Class. No.: </label>658.84   / INT