TY  - BOOK
AU  - Cateora, Philip R.
AU  - Money, R. Bruce 
AU  - Gilly, Mary C. 
AU  - Graham, John L. 
TI  - International marketing
SN  - 9789389538243
U1  - 658.84  
PY  - 2020///.
CY  - New Delhi : 
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -