Consumer behavior :   building marketing strategy / 
David L. Mothersbaugh ... [et al.]. 
 - 14th ed. 
 - New Delhi :  McGraw Hill,  2022. 
 - xx, 753 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789355321503 9355321503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342   / CON