TY  - BOOK
AU  - Mothersbaugh, David L.  
AU  - Hawkins, Del I.
AU  - Kleiser, Susan Bardi
AU  - Mookerjee, Amit 
TI  - Consumer behavior : : building marketing strategy 
SN  - 9789355321503
U1  - 658.8342  
PY  - 2022///
CY  - New Delhi
PB  - McGraw Hill
KW  - Management
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -