TY  - BOOK
AU  - Batra,Rajeev
TI  - Advertising management / 
SN  - 8120312198
U1  - 659.1 
PY  - 1998///
CY  - New Delhi : 
PB  - Prentice Hall of India, 
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -