TY  - BOOK
AU  - Jones;John Prentice Hall of Indialip
TI  - What's in a brand ?
SN  - 0074632019
U1  - 658.8343 JON 
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw Hill
N1  - Includes bibliographical references
ER  -